Last week’s Blogging Basics with Lindsay and I covered Sponsorships. Today’s topic is a continuation of that. Now that you are getting more confident with blogging you may be interested in learning how to create a sponsorship program of your own. Here are some suggestions to keep in mind.
Offering sponsorships on your blog is a huge time commitment if it’s done correctly. Since someone is paying you for a service you owe it to them to give them the best experience you can. When creating your program keep this in mind. Will you offer social media shout outs? Will you guarantee a certain number a month or will you try to promote each and every post they write? No matter what you choose to offer follow through. Setting aside a certain time to take care of sponsorship work will help you stay on task. For me, I spend my lunch hour reading and promoting my sponsors’ posts.
Passionfruit vs. AdProval vs. Independent
Deciding which ad service to use is a personal preference. Passionfruit and AdProval both have advantages and disadvantages. People tend to have strong feelings about using either one so it would be beneficial for you to make a note on your Sponsorship page letting people know if you are willing to work around using an ad service. I have bloggers that sponsor me that send me money through PayPal and I manually set up their ad. Being flexible and understanding to people’s preferences will help you in the long run.
When you first start out you may want to try ad swaps to test the sponsorship waters. This will allow you to see what works best for you. After that, you will need to set a price. Only you can decide what your time and effort is worth. I think it helps to offer a range of prices so you can be sure to appeal to different people.
Another thing to keep in mind are promo codes. Running ad sales may encourage people to try sponsoring a new blogger. I know that PassionFruit makes it easy to add promo codes. I am not sure if AdProval allows you to use promo codes for all of your ad spots. For example, I can have the promo code Blogging Basics save you 25% on any ad of your choosing (or just one if I opted for that). In this case though? That promo code works on any spot…go ahead test it! 😉
Being organized is a must. You will want to create a system that works for you. For example, each day I list all of my sponsors in my blogging planner. I cross them off after I promote them or put a check next to their name to indicate that they did not have a new post.
I created a blogging binder that has a section for each ad spot. When I get a new sponsor I create a sheet for them. The sheet provides me with a checklist so I can keep track of what I have done or need to do with each ad spot. For example, there is a spot that reminds me to send a Welcome email, a spot to schedule a sponsor highlight, and a spot to remind me to send Pinterest board invites.
Another great tool to keep you organized in your sponsorship program? Google Drive. I highly recommend trying it and creating a system with it.
Offer a Variety of Options
Last week I touched on all of the different options that ad spots can offer. If you offer a variety of options you are sure to appeal to somebody. Social media shout outs, guest posts, and Pinterest boards seem to be ver popular options. No matter what you offer though, be sure that you clearly explain what each ad offers so that there is no confusion after an ad is purchased.
Admit When You are Wrong
You’re human. You will make mistakes. It happens. I have done it and probably will again. How you handle a mistake has the potential to set you apart from others. If you make a mistake own up to it. Send an apology and if possible, make it up to the sponsor. I have extended ads for mistakes. I have offered a free ad spot as an apology for an error I have made. People understand when mistakes happen and truly appreciate it when you try to make amends.
What do you think constitutes a great sponsorship program? Be sure to check out Lindsay’s post as well!
We are still open for suggestions for Blogging Basics topics. Is there something that you would like to know more about? Leave a comment and we will add it to our schedule!
One last thing….Did you miss yesterday’s giveaways? One is extremely timely for this week’s and last week’s Blogging Basics posts. We all know that ad spaces are a great way to grow your blog. They help you meet other bloggers, and they help new readers discover your blog.
But we don’t always have the money to buy these ad spaces…so what do you do then?!
Well, we have a solution for you today…this lovely group of bloggers is giving away 21 ad spaces! That means that one lucky winner will get TWENTY ONE months of free ad space! Imagine the growth for your blog!! Enter now, and good luck!!
Alanna – Alanna & Co // Amanda – Knock on Wood // Anne – Love the Here and Now // Ashley – Simply Ashley Nicole // Christine – Christine Everyday
Diana – Diana Elle // Helen – Hel on Heels // Jessica – Jessica Lynn Writes // Kerri – Hey Kerri // Laura – Life with Lolo
Lindsay – The Flynnigans // Macy – To Travel & Beyond // Mar – T.O. & fro // Meagan – All the Joys // Rachael – The Rachael Way
Sheryl – How to Make a Life
Tayler – The Morrell Tale
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