Today I want to have a conversation. A real one; one that is judgement free, and one that will start a dialogue. It seems that many bloggers are sharing their monthly income reports. I do not do this as I am pretty certain that 1) there’s not much to report and 2) when there is something to report it’s not consistent. What I want to talk about today is your thoughts on them. I am by no means judging those that do share them; in fact I applaud you and the hard work that went into getting that income. I want to know more about what others think of those reports and what they mean to you.
My Thoughts on Income Reports
Income = Personal
I was raised, as I am sure most people were, that money is personal. You didn’t ask what someone made nor did you ask what they spent on something. I often wonder why bloggers post their income each month. Would they be so willing to post their income from their 9-5 if they have one? What makes someone do this but not share their 9-5 income?
I do feel that when they post their income reports bloggers are aiming for transparency. They want you to see not only what they make but more often than not what they spend too. I saw an income report just this morning from a popular blogger and I was blown away. Sure she had a great income but if you took a moment to actually calculate what she had spent that month to make that money you would have been surprised. Or perhaps it’s just me not really realizing the amount of money it can take to run a successful blog. I use can lightly…many people have successful blogs without a huge investment. More importantly though, what exactly is a successful blog? Isn’t success subjective?
Encouragement // Inspiration
I think that many people will use the income reports as encouragement and inspiration. The proof can be in the numbers for many people. They will see that becoming a full time blogger can be done and can be quite profitable. Don’t think for a minute though that it was luck that got that blogger there. We all know how hard blogging can be and how time consuming it can be.
Is it Intimidating?
Do you see those figures and think that blogger could never relate to me? Do you hesitate to reach out to them because they are in a whole different league financially than you? Or do you see that blogger as someone that started out in the same position you are and worked their way to the top?
Do Income Reports Add Value or Elevate a Blogger’s Status?
Now that you know their income do they become a credible source? Do you take their words as gospel and that they must have the secret to success because after all, they brought in 5 or 6 figures last month? Are they now an expert because their bank account is padded? Does the bottom line figure on their income report sway you in any way?
Do Income Reports Provide More than Financials?
More often than not, the figures mean nothing to me. I actually find more tools or resources in those reports. I see a monthly fee to something and wonder what it is they are using and what that product or service does for them or their blog. I may then check that product or service out. More than likely if I opt to use that service as well, I am further increasing their income through affiliate links (which are wonderful in my opinion….they cost nothing extra for me but give a bit of a commission to the other blogger. I’m ok with that!).
I think that bloggers that post their financials are rightfully proud, as they should be. I also think they are brave as well. Anytime you open yourself up on the Internet you are a possible target for criticism. Being this open regarding money is something that definitely takes courage. Kudos to those that do!
What do you think of income reports? Do you have an opinion? Are they something you use or see value in?
As I stated above, I am not judging. I am curious and would love to know your thoughts and opinions on blogging income reports.