Niche, niche, niche. It seems that everywhere you turn people are trying to categorize you and your blog. For some bloggers that’s an easy thing to do. Beauty, fashion, food, exercise….all pretty self-explanatory. Then there’s the black hole of niches called the lifestyle blog. I personally struggle with the lifestyle blog niche in that it is such a wide casted net. It encompasses so much which, don’t get me wrong, I love! Because of that reason I hesitate to even label lifestyle as a niche. I love that I am not locked into a certain category and that I feel the need to post only on one topic or subject area. This may go against popular opinion but I think that niches are too limiting and confining. I think having a niche as a monetized blogger is great and gives you a “credibility” in some people’s eyes but for the everyday blogger? Perhaps being less focused on niches is better.
Is Nicheless the Way to Go?
Let’s think about this in everyday terms. You have a great friend that you enjoy spending time with and talking with. You enjoy her company and always walk away feeling like it was time well spent. Then there’s that friend that always talks about the same thing, all the time and every time. She can’t move past that one thing. Who would you rather spend time with? The friend with a plethora of conversation topics or the friend that just keeps talking about the same topic? Me? I prefer variety. I like not knowing what may come up and what may be discussed. It piques my interest. On the flip side, that other friend? I may check in every so often and go to her if I have a question about her beloved topic of choice but I don’t spend my free time hanging out with her.
Ok….so maybe that’s really basic but you get the jist right?
The niche blogs that we all know and love provide us with great knowledge and expertise. They are our go to sources of information on that subject. They offer us insight and experiences that others may not have. These niche bloggers definitely are helpful and great assets to us.
But the everyday blogger? What would you rather read? Do you want blogging tips everyday, all day? SEO tips day in and day out? Blush recommendations and contouring videos 3 times a week? Do you want to ooh and aah over a blogger’s OOTD everyday? Perhaps. And there’s nothing wrong with that.
Me? I like a variety. And before you start thinking, “But Anne…doesn’t all that varied content make that blogger a jack of all trades and a master of none?” Not in my eyes. It just means that they have a well rounded blog and varied interests. They are that friend I mentioned above that always keeps me guessing when it comes to what will be discussed and shared.
We are so quick to label ourselves, our blogs, and each other. We want to put everything in neat and tidy little boxes. Those boxes can get confining and squelch your creativity. You may have the best tips to share but also have this amazing DIY project and you would love to share it yet you don’t. Why? That’s not what you’re readers want from you. They don’t want you to be a crafter and a blogging guru at the same time. Your niche is now constricting and confining you. You begin to look at your blog as what your readers want and expect and you lose yourself in that process.
I don’t know about you, but if I am spending my time and my money on my blog I want it to be reflective of me as a whole.
I am not criticizing those bloggers that opt to stick within their niche and blog only about one subject. I applaud you and your hard work and truth be told, there are many bloggers out there that I essentially have on speed dial per se when I have a specific question or need a tutorial. They are my go to sources and my blog wouldn’t be where it is today without them sharing their knowledge and expertise. Having a clear cut well defined niche just may not be for me.
What are your thoughts on niches? Do you confine yourself? Do you see advantages to having one?